17 June 2019 | 1 Hotel South Beach
Our un-conference rips up the rulebook on conventional conferences with an immersive programme designed to promote collaboration, maximise creativity and cause conversations that will inspire the future of contemporary travel.
Through a series of talks, panels, workshops and experiences, we give you the tools your business needs to translate future trends into the world of contemporary travel.
The stage is set, the location is locked down, and we’re busy filling up an agenda designed to future-proof your business and reframe your view of the world. Here’s how the schedule’s shaping up so far; keep checking back for regular updates.
10:00 - 11:00
11:00 - 11:30
THE ACQUISITION GAME: WHAT'S NEXT FOR BRAND TAKEOVERS?
Gabbi Cahane, Chairman, Multiple London
If the past year has taught us anything, it’s that the global race for market share among the industry’s big players shows no sign of slowing down, and their sights are set on one thing: ‘brand’. However, we’ve learnt from experience that navigating an acquisition isn’t always conducive to maintaining brand identity, guest experience and customer loyalty.
This panel will discuss what lies ahead for M&As in hospitality; question whether it’s possible to maintain brand integrity after an acquisition; and explore how this will shape the future landscape of the industry.
11:00 - 11:30
THE OPPORTUNITY FOR INNOVATION IN THE NEW PURPOSE-LED ECONOMY
Rob Holzer, Founder & CEO, Matter Unlimited
Two-thirds of the world's consumers now buy on beliefs and society is increasingly demanding more action from the brands they choose to engage. Social movements like #MeToo and #BlackLivesMatter are driving the conversation and many ad campaigns are touting their companies values, but how do brands navigate these tricky waters to define their authentic north star and breakthrough? There is a real opportunity and innovation in the purpose-led economy and companies will have to adjust or risk losing their audience.
Putting the customer mindset under the microscope, this session will explore how brands can navigate the current consumer climate and use creativity as a vehicle to connect, represent, reconcile or activate their audience.
11:00 - 11:30
MASTER YOUR NIGHT TO OWN YOUR DAY
Matt Delaney, National Manager, Innovation, Equinox
Despite being crucial to our wellbeing and performance, sleep is a necessity that all too often we neglect. This session will explore how hotels can put sleep back into the center of its experience to drive customer loyalty and improve guest experience. It will also provide tangible tips on how to balance and improve your personal high-performance lifestyles through sleep.
11:00 - 12:10
HOW TO AUTHENTICALLY BUILD SUSTAINABILITY INTO YOUR BRAND
Nick Ford-Young, Head of Studio, Studio Black Tomato
Faced with a fast-evolving definition of luxury, it’s now the role of high-end hospitality to be genuinely sustainable. But how can contemporary travel brands integrate sustainability into their offerings in a way that is both practical and stays true to their brand identity?
In this session, Black Tomato will explore how seemingly opposing elements of sustainability and luxury can be reconciled, looking at fictitious and real-world brand examples to bring the discussion to life. The workshop will offer a practical demonstration of how each person in the room can play a part in solving an issue that can be a difficult challenge, but also a hugely important issue and opportunity.
11:30 - 11:40
11:40 - 12:10
THE POETIC SOJOURN: TRAVEL AS A METAPHOR FOR CONNECTION, COMMUNITY, AND COLLABORATION
Aja Monet, Poet, Performer, and Educator
It has been said, you don’t truly understand a people until you can understand their poetry. Poetry is a truth-telling art form and encourages active listening. Truth-telling is critical to our values. In a world where money rules everything around us, values are failing and our quality of life suffers across the globe. The ability to travel, to escape, and explore is a long-contested privilege. Tourism is political. So how do we look introspectively at how we travel: as a metaphor for connection, community, and collaboration. Begin a poetic journey, become an engaged witness, and transform an industry often wrought with inequality by mapping the heart.
12:10 - 12:20
12:20 - 12:50
USING SUSTAINABILITY AND CREATIVITY TO BUILD A BETTER BUSINESS
Hannah Bronfman, Director of Sustainability & Impact, SH Hotels & Resorts // Ben Pundole, VP of Brand Experience, EDITION Hotels
Embedding sustainable initiatives into the hotel experience is now a well-established trend – and frequently an expectation of the creative class consumer. As we move into this new era of conscious consumption, sustainability poses a new creative challenge: how can brands influence behaviour and create a meaningful legacy?
This panel will explore how brands are using innovation and savvy communication to transform consumer and company behaviour; and use case studies to show what happens when creativity and sustainability converge to solve problems across the customer value chain.
12:20 - 12:50
WHY HOSPITALITY IS THE RETAIL INDUSTRY'S NEXT FRONTIER
Ana Andjelic, Forbes CMO Next, Brand Growth Leader, Doctor of Sociology
Shopping malls may be closing at an alarming speed, but unique, memorable retail experiences are thriving as travel destinations. In response, hotels are doubling down on experiential retail: think London’s Hotel Café Royal’s “Fashion Now” service in partnership with matchesfashion.com, or 11 Howard’s trunk show and pop-up shop series. Meanwhile, brands such as Shinola, Muji and West Elm want a piece of the hotel pie, creating physical manifestations of the lifestyle they embody – that are now available for purchase.
This session will discuss the intersection between hospitality and retail, providing an understanding of how and why these industries are more intertwined than ever before – and what brands can do to be part of this movement.
12:50 - 14:00
14:00 - 14:30
WHY HOTELS ARE POISED TO REDEFINE THE ART WORLD
Francesca Gavin, Curator & Art Writer // Maïa Morgensztern, Journalist and Broadcaster, Culture ALT
Contemporary art and boutique hospitality is surely a match made in heaven – and both industries are starting to note. With innovative partnerships like The Silo and Zeitz MOCAA and 21c’s ‘museum hotel’ model pushing art to the forefront of the guest experience, it looks like the stage is set for further creative collaborations. This discussion will centre on whether hotels are poised to become the new cultural hubs of the areas they occupy, and if they have the potential to disrupt the art world in its entirety.
14:30 - 14:40
14:40 - 15:10
INTERSECTIONAL POWER BUILDING: USING ART, CULTURE AND DIGITAL MEDIA TO REDEFINE SOCIAL IDENTITIES
Allie Hoffman, Founder, Equality Equation
We're becoming increasingly aware of how our social identities - race, gender, class, sexuality - function, and how systems that maintain these identities work together to compound oppression and marginalization. This talk will explore how to use art, culture and digital media to expose, elevate, center and strategize, with an ultimate goal to eradicate the systems and work towards a collective liberation.
14:40 - 15:10
FROM TRANSFORMATION TO SELF-ACTUALISATION: EXPLORING A NEW NOTION OF LUXURY
Tom Marchant, Co-Founder, Black Tomato // Alain Sylvain, Founder & CEO, Sylvain Labs
Today, inner journeys are as important as physical ones. They are inherently linked to a contemporary definition of luxury, where the most valuable and rare commodities are time, privacy and the ability to disconnect. The ‘luxury’ offerings of today revolve around these new scarcities – think spiritual guides, meditation retreats, wellness supplements and life coaches. Forget about being branded in Gucci, Prada and Balenciaga, the wealthy are on a journey to self-actualisation – not the nearest shopping mall.
This session will look at the traveller’s journey as a whole and identify ways in which brands can tailor their offerings – before, during and after a guest’s stay – to those looking to return home as more fulfilled and transformed versions of themselves.
15:10 - 15:20
15:20 - 15:50
ARTECHULATING THE FUTURE OF HOSPITALITY: SOLVING FOR COMMUNITY THROUGH TECHNOLOGY
hosted by Design Hotels
The modern traveler seeks out meaningful moments in the face of digital anonymity. As the experiential economy expands, hotels are faced with the unique task of creating collaborative, responsive spaces that integrate the new global nomad. Beyond connecting guests with the space, the hotel as community gateway must connect guests with each other, with the local surrounds, and to a brand story that inspires long after the stay. Technology was always meant to connect, not divide; this conversation will explore technology’s role in transforming the hospitality industry for a future in which function empowers the emotional, and new capabilities engender curiosity and genuine connection.
Hosted by Design Hotels
15:20 - 15:50
THE MAP AND THE TERRITORY: NAVIGATING THE INTERNET'S AESTHETICS IN THE REAL WORLD
Jon Cockley, Co-Founder, Handsome Frank
From cosmetics and food, to hotel lobbies and retail spaces, Instagram is redefining our global aesthetic ideals. Instagram shareability has become a legitimate design decision across industries, as most products, settings and spaces are going to be viewed exclusively online. This panel is going to explore the changes in production, distribution, marketing and consumption that this visual evolution is going to bring, and some likely future visual identity-building scenarios for brands from different verticals.
15:50 - 16:00
16:00 - 16:30
EMBRACING THE NEW CONSUMER DEFINITION OF 'LOCAL'
David Bowd, Co-Founder, Salt Hotels // Harsha Chanrai, Founder & CEO, Saira Hospitality // Stacey Shoemaker, Vice President, Hospitality Design
So many brands now claim to engage with the ‘local’ community or offer ‘local’ experiences. But in an age where consumers are increasingly scrutinising and authenticity is everything, stocking your mini bar with beers from a ‘local’ supplier, or sourcing furniture from ‘local’ designers, is not enough.
The new definition of ‘local’ is the focus of this session – which will help brands understand how they can truly give back to the communities and societies in which they operate in order to make a genuine, long-term impact as vehicles for social change.
16:00 - 16:30
HOW TO USE AI, BIG DATA AND BLOCKCHAIN TO REVOLUTIONISE YOUR ROI
For retail brands, using AI to crunch big data and in-store analytics to track consumer behaviour are commonplace. Understanding how customers navigate a space, interact with merchandise and make purchasing decisions is a fundamental part of business strategy, enabling brands to improve efficiency and maximise revenue.
With a focus on understanding customers, improving the guest experience and driving ROI, this session will explore how hospitality brands can get to grips with AI, blockchain, and big data to better utilise the untapped potential of data they already have.