AGENDA

17 June 2019 | 1 Hotel South Beach

Our un-conference rips up the rulebook on conventional conferences with an immersive programme designed to promote collaboration, maximise creativity and cause conversations that will inspire the future of contemporary travel.

FORMAT

Through a series of talks, panels, workshops and experiences, we give you the tools your business needs to translate future trends into the world of contemporary travel.

2019 AGENDA

The stage is set, the location is locked down, and we’re busy filling up an agenda designed to future-proof your business and reframe your view of the world. Here’s how the schedule’s shaping up so far; keep checking back for regular updates.

10:00 - 11:00

NETWORKING

11:00 - 11:30

ECONOMIES OF SCALE: HOW TO FUTURE-PROOF YOUR GROWTH STRATEGY

Gabbi Cahane, Chairman, Multiple London // Joey Kotkins, Co-Founder & CEO, Safara // Markus Schreyer, VP - The Americas, Design Hotels

If the past year has taught us anything, it’s that the global race for market share among the industry’s big players shows no sign of slowing down, and their sights are set on one thing: ‘brand’. However, we’ve learned from experience that scaling a brand isn’t always conducive to maintaining its identity, guest experience or customer loyalty.

This panel will discuss how to future-proof your growth strategy, maintain brand integrity while doing it, and explore what makes a company attractive to investors in today’s consumer climate.

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11:00 - 11:30

THE OPPORTUNITY FOR INNOVATION IN THE NEW PURPOSE-LED ECONOMY

Rob Holzer, Founder & CEO, Matter Unlimited

Two-thirds of the world's consumers now buy on beliefs and society is increasingly demanding more action from the brands they choose to engage. Social movements like #MeToo and #BlackLivesMatter are driving the conversation and many ad campaigns are touting their companies values, but how do brands navigate these tricky waters to define their authentic north star and breakthrough? There is a real opportunity and innovation in the purpose-led economy and companies will have to adjust or risk losing their audience.

Putting the customer mindset under the microscope, this session will explore how brands can navigate the current consumer climate and use creativity as a vehicle to connect, represent, reconcile or activate their audience.

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11:00 - 12:10

HOW TO AUTHENTICALLY BUILD SUSTAINABILITY INTO YOUR BRAND

Nick Ford-Young, Head of Studio, Studio Black Tomato // Adam Larter, Strategic Account Director, Studio Black Tomato

Faced with a fast-evolving definition of luxury, it’s now the role of high-end hospitality to be genuinely sustainable. But how can contemporary travel brands integrate sustainability into their offerings in a way that is both practical and stays true to their brand identity?

In this session, Black Tomato will explore how seemingly opposing elements of sustainability and luxury can be reconciled, looking at fictitious and real-world brand examples to bring the discussion to life. The workshop will offer a practical demonstration of how each person in the room can play a part in solving an issue that can be a difficult challenge, but also a hugely important issue and opportunity.

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11:00 - 11:30

MIND OVER MATTER: EXPLORING THE SCIENCE AND ART OF MEDITATION

Bob Roth, CEO, David Lynch Foundation

Everyone seems to be into some sort of meditation or mindfulness these days—and for good reason. Escalating stress levels undermine everything: physical health, emotional wellbeing, and brain and cognitive functioning, and meditation offers a natural antidote to many of these symptoms. However few people know what meditation actually is, or from a scientific standpoint, what it does.

In this session, one of America’s leading meditation teachers, Bob Roth, will present a practical, understandable masterclass on what science says about the art of meditation—and will use the newest research to show how authentic practices are transforming lives.

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11:00 - 12:10

THE SOCIAL GENERATION: FUTURE-PROOFING YOUR SOCIAL STRATEGY

Adam Wallace, Founder & CEO, Spherical

The digital era has forever changed online consumer behaviour, with the unstoppable rise of social media transforming how products and services are discovered and how purchasing decisions are made.

This session will provide a strategic overview of approaches to social media that leverage brand awareness and impact consumer purchasing decisions; and explore the practical applications of these bigger picture strategies to create a cohesive and integrated approach to digital.

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11:30 - 11:40

BREAK

11:40 - 12:10

THE POETIC SOJOURN: TRAVEL AS A METAPHOR FOR CONNECTION, COMMUNITY, AND COLLABORATION

Aja Monet, Poet, Performer, and Educator

It has been said, you don’t truly understand a people until you can understand their poetry. Poetry is a truth-telling art form and encourages active listening. Truth-telling is critical to our values. In a world where money rules everything around us, values are failing and our quality of life suffers across the globe. The ability to travel, to escape, and explore is a long-contested privilege. Tourism is political. So how do we look introspectively at how we travel: as a metaphor for connection, community, and collaboration. Begin a poetic journey, become an engaged witness, and transform an industry often wrought with inequality by mapping the heart.

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11:40 - 12:10

WHY HOSPITALITY IS THE RETAIL INDUSTRY'S NEXT FRONTIER

Ana Andjelic, Forbes CMO Next, Brand Growth Leader, Doctor of Sociology

Shopping malls may be closing at an alarming speed, but unique, memorable retail experiences are thriving as travel destinations. In response, hotels are doubling down on experiential retail: think London’s Hotel Café Royal’s “Fashion Now” service in partnership with matchesfashion.com, or 11 Howard’s trunk show and pop-up shop series. Meanwhile, brands such as Shinola, Muji and West Elm want a piece of the hotel pie, creating physical manifestations of the lifestyle they embody – that are now available for purchase.

This session will discuss the intersection between hospitality and retail, providing an understanding of how and why these industries are more intertwined than ever before – and what brands can do to be part of this movement.

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11:40 - 12:10

MASTER YOUR NIGHT TO OWN YOUR DAY

Matt Delaney, National Manager, Innovation, Equinox

Despite being crucial to our wellbeing and performance, sleep is a necessity that all too often we neglect. This session will explore how hotels can put sleep back into the center of its experience to drive customer loyalty and improve guest experience. It will also provide tangible tips on how to balance and improve your personal high-performance lifestyles through sleep.

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12:10 - 12:20

BREAK

12:20 - 12:50

SONIC HUMANISM: EXPLORING THE POWER OF SOUND IN SHAPING BEHAVIOUR

John Taite, EVP Global Business Development & Partnerships, Man Made Music

The power of sound is extraordinary: when thoughtfully designed it can have a positive impact on health and wellbeing, but it can also shape behaviour, influence decision-making, and transform our relationship with spaces and experiences.

Join sonic branding experts Man Made Music as they explain how to harness sound to improve guest experience and develop long-lasting, meaningful relationships between you and your clients. Using three unique sound designs for improved physiological states, they will unveil the ideal customer journey for a variety of outcomes – from brand affiliation and loyalty to increased productivity and a state of calm.

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12:20 - 12:50

FROM TRANSFORMATION TO SELF-ACTUALISATION: EXPLORING A NEW NOTION OF LUXURY

Tom Marchant, Co-Founder, Black Tomato // Alain Sylvain, Founder & CEO, Sylvain Labs

Today, inner journeys are as important as physical ones. They are inherently linked to a contemporary definition of luxury, where the most valuable and rare commodities are time, privacy and the ability to disconnect. The ‘luxury’ offerings of today revolve around these new scarcities – think spiritual guides, meditation retreats, wellness supplements and life coaches. Forget about being branded in Gucci, Prada and Balenciaga, the wealthy are on a journey to self-actualisation – not the nearest shopping mall.

This session will look at the traveller’s journey as a whole and identify ways in which brands can tailor their offerings – before, during and after a guest’s stay – to those looking to return home as more fulfilled and transformed versions of themselves.

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12:20 - 12:50

A HIGHER PLANE: CBD COCKTAIL MAKING

Steven Minor, Director of Beverage at 1 Hotel South Beach

With the cannabis lifestyle going mainstream and reefer taking wellness to new heights, it’s time for hospitality – and food & beverage – to get involved. So join Steven Minor, Director of Beverage at 1 Hotel South Beach, for a masterclass in CBD mixology and learn how to whip up tipples that swerve the dreaded hangover.

CBD is not only linked to euphoria and relaxation but it’s also proven to help with nausea, anxiety and physical discomfort, so the only side-effects of these cocktails are likely to be a sense of fulfilment and self-actualisation. A great way to enjoy a night out that actually enhances the morning after!

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12:20 - 12:50

CONSCIOUS CONSUMPTION: LESSONS IN SUSTAINABILITY FROM FASHION & BEAUTY

Nina Shariati, Transparency & Innovation Business Expert // Helen Reavey, Creative Director & Founder, Act+Acre // Ana Andjelic, Forbes CMO Next, Brand Growth Leader, Doctor of Sociology

As consumers become increasingly curious about the ethical sourcing and sustainability initiatives of the brands they align themselves with, transparency and traceability are becoming an essential part of brand narratives. Whatsmore, they have to talk the talk and walk the walk, in turn developing unprecedented ways to leverage technology. This talk will consider how fashion and beauty brands are paving teh way in putting transparency and traceability into the spotlight, providing greater visibility, accountability and value, to both businesses and customers alike.

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12:50 - 14:00

LUNCH

14:00 - 14:30

WHY HOTELS ARE POISED TO REDEFINE HOW WE LOOK AT ART

Francesca Gavin, Curator & Art Writer // Seth Rosenbaum, CEO, VISTO Images // Maïa Morgensztern, Journalist and Broadcaster, Culture ALT

From the pioneering projects by Soho House Group; to innovative partnerships like Mandarin Oriental and VISTO images; as well as 21c’s ‘museum hotel’ model pushing art to the forefront of the guest experience, the stage is set for deeper creative collaborations between hotels and the contemporary art world.

This discussion will centre on whether hotels are poised to become the new cultural hubs and what role they can play in pushing the boundaries of how art is consumed, redefining both the ‘hotel experience’ and the art market in its entirety.

Curated by Culture ALT

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14:00 - 14:30

USING SUSTAINABILITY AND CREATIVITY TO BUILD A BETTER BUSINESS

Hannah Bronfman, Director of Sustainability & Impact, SH Hotels & Resorts // Juliet Kinsman, Writer, Journalist & Broadcaster // Anthony Rossi, VP, Global Business Development, Loop // Melody Serafi no, Founder & Partner, No. 29

Embedding sustainable initiatives into the hotel experience is now a well-established trend – and frequently an expectation of the creative class consumer. As we move into this new era of conscious consumption, sustainability poses a new creative challenge: how can brands influence behaviour and create a meaningful legacy?

Using case studies showing how creativity and sustainability can solve problems across the customer value chain, this session will explore
how brand innovation and savvy communication can transform consumer and company behaviour.

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14:00 - 15:10

WHERE SENSE MEETS SOUND: HOW TO CRAFT A MULTISENSORY EXPERIENCE

Brian Scherman, VP Lead Creative and Director of Sonic Design, Man Made Music // Kristen Lueck, VP Director of Business Development & Partnerships, Man Made Music

Sound is the arbiter of all of the senses; humans react more quickly to it than any other sense, including touch. Man Made Music understands how sound and music can sculpt a multisensory experience and will be opening your mind to the extent that they do so.

This immersive workshop will play with both sound and the senses through a musically infused chocolate tasting and explore how music and sound creates an emotional connection to experiences. You’ll leave with a more comprehensive awareness of the role that sound plays in our lives, even in places we may not consciously realise.

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14:00 - 14:30

SCALING THE UNSCALABLE: CAN YOU SCALE 'COOL'?

Angie Mar, Executive Chef & Owner, The Beatrice Inn // Leiti Hsu, Co-Founder, Journy // Michael Bonadies, President, Bonadies Hospitality

Today’s consumer wants personalisation and human connection while demanding efficiency, reliability and value. However how do you consistently deliver those ‘surprise and delight’ moments with limited time, space and resource?

This session will share best-in-class examples of scaling the allegedly unscalable, and provide actionable tips on how ‘cool’ can be scaled through purposeful content, community, technology, and personalisation – plus a good dose of hospitality and effective business.

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14:00 - 15:10

CULTIVATING THE HOSPITALITY GENE: THE INFINITE RETURN ON HUMAN INVESTMENT

Harsha Chanrai, Founder & CEO, Saira Hospitality // Erin Muscatelli, Programming & Partnerships, Saira Hospitality

Being part of a high-touch industry, we are always striving to create an exceptional service experience because we know the impact it has on sales and profits. We also know that it is our people on the ground - the faces, hearts, and hands of the brand - that will ultimately deliver that experience - so why is our employee experience so often overlooked and rarely improved?

Our session serves as a practical guide on how to truly invest, at minimal cost, in the people that matter the most, giving you the framework to inspire personal energy, enthusiasm, and loyalty in your people while elevating the guest experience above and beyond the bottom line.

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14:30 - 14:40

BREAK

14:40 - 15:10

NEXT-LEVEL LIVING: THE NEW MODEL OF INTEGRATED HOSPITALITY

Caitlin Zaino von During, CEO, Porter & Sail // Guy Dittrich, Editor-At-Large, Sleeper // Jayson H. Seidman, CEO, The Basic // Dirk Dalichau, Manging Director, Eaton Workshop

By showing the intersection between wellness, co-working and membership, hospitality projects like Eaton Workshop, Blue Heron Ocean Society and The Basic are providing a new model for everyday living. Today’s contemporary traveller expects a fully integrated lifestyle experience that helps them self-actualise, so it’s crucial that brands step up their offerings.

This expert panel features three forerunners of the integrated hospitality movement, who will discuss how their properties immerse guests in art, philanthropy and holistic wellness – while providing unique, curated experiences – to build a sense of community and show travellers how to live their best lives.

Hosted by Sleeper Magazine

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14:40 - 15:10

INTERSECTIONAL POWER BUILDING: USING ART, CULTURE AND DIGITAL MEDIA TO REDEFINE SOCIAL IDENTITIES

Allie Hoffman, Founder, Equality Equation // Aja Monet, Poet & Activist

We're becoming increasingly aware of how our social identities - race, gender, class, sexuality - function, and how systems that maintain these identities work together to compound oppression and marginalization. This talk will explore how to use art, culture and digital media to expose, elevate, center and strategize, with an ultimate goal to eradicate the systems and work towards a collective liberation.

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14:40 - 15:10

THE FETISHISATION OF “INNOVATION”: WHY THE WORD LOST MEANING, AND HOW WE CAN RECLAIM IT

Alain Sylvain, Founder & CEO, Sylvain Labs

As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation" and bring dynamic new life to the practice?

In this masterclass, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways.

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15:10 - 15:20

BREAK

15:20 - 15:50

ARTECHULATING THE FUTURE OF HOSPITALITY: SOLVING FOR COMMUNITY THROUGH TECHNOLOGY

Alejandra Martinez, Managing Director, Anónimo // Alice Cabaret, Founder & Co-Founder, The Street Society, GRIND Cities & SCITY // Markus Schreyer, VP - The Americas, Design Hotels // Rami Zeidan, Founder & CEO at The Life House Group

The modern traveler seeks out meaningful moments in the face of digital anonymity. As the experiential economy expands, hotels are faced with the unique task of creating collaborative, responsive spaces that integrate the new global nomad. Beyond connecting guests with the space, the hotel as community gateway must connect guests with each other, with the local surrounds, and to a brand story that inspires long after the stay. Technology was always meant to connect, not divide; this conversation will explore technology’s role in transforming the hospitality industry for a future in which function empowers the emotional, and new capabilities engender curiosity and genuine connection.

Hosted by Design Hotels

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15:20 - 15:50

THE MAP AND THE TERRITORY: NAVIGATING THE INTERNET'S AESTHETICS IN THE REAL WORLD

Maria Moyano, Senior Experiential Producer, Museum of Ice Cream // Jon Cockley, Co-Founder, Handsome Frank // Pavia Rosati, Founder, Fathom

From cosmetics and food, to hotel lobbies and retail spaces, Instagram is redefining our global aesthetic ideals. Instagram shareability has become a legitimate design decision across industries, as most products, settings and spaces are going to be viewed exclusively online. This panel is going to explore the changes in production, distribution, marketing and consumption that this visual evolution is going to bring, and some likely future visual identity-building scenarios for brands from different verticals.

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15:20 - 16:30

ACTIONING YOUR PURPOSE: FINDING YOUR BRAND’S UNTAPPED OPPORTUNITY

Rob Holzer, Founder & CEO, Matter Unlimited

Consumers and employees want to associate with brands that not only have a clear sense of purpose but also live and breathe their reason for being. That’s why is crucial to know what you stand for, how you can bring that purpose to life, and what that means for your brand in practical terms.

This workshop will help you identify areas of opportunity within your company so that you can begin to action your purpose and reap the rewards. You’ll work together in groups to unlock potential creative innovative moments across culture, communities and your own employee population that could amplify a purpose-led initiative and have a true impact – bringing both a social as well as a financial benefit.

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15:20 - 15:50

CLOSING THE LOOP: HOW WE CAN END SINGLE USE

Anthony Rossi, VP, Global Business Development, Loop

What makes a product or packaging become the type of waste we see suffocating the planet? According to the revolutionary global recycling service Loop, plastic itself is not the problem – it’s the fact that it only gets used once. Breakthroughs in polymer science ushered in the age of disposability: now it’s time to change an environmentally destructive cycle with a new circular business model.

This talk will reveal what travel companies can do to get involved in this game-changing way of operating, looking to the not-so-distant past and rethinking ownership – from source to reuse. Discover a new way of doing business based on convenience, luxury and zero waste.

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15:50 - 16:00

BREAK

16:00 - 16:30

EMBRACING THE NEW CONSUMER DEFINITION OF 'LOCAL'

David Bowd, Co-Founder, Salt Hotels // Harsha Chanrai, Founder & CEO, Saira Hospitality // Stacey Shoemaker, Vice President, Hospitality Design

So many brands now claim to engage with the ‘local’ community or offer ‘local’ experiences. But in an age where consumers are increasingly scrutinising and authenticity is everything, stocking your mini bar with beers from a ‘local’ supplier, or sourcing furniture from ‘local’ designers, is not enough.

The new definition of ‘local’ is the focus of this session – which will help brands understand how they can truly give back to the communities and societies in which they operate in order to make a genuine, long-term impact as vehicles for social change.

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16:00 - 16:30

CANNA-BLISS: HOW REEFER IS TAKING WELLNESS TO NEW HEIGHTS

Hosted by Surface Magazine // Nate Storey, Features Director, Surface Magazine // Scott Campbell, Co-founder, Beboe

The cannabis lifestyle has evolved unrecognisably in the last few years. Now, it’s making a legitimate move into an industry that’s intertwined with travel: wellness. The CBD beauty boom is reshaping spas and treatments, with brands like Bebeo, Dosist and Higher Standards leading the way with pioneering products and spaces that pair cannabis lifestyle with design – and the crossover to high-end hospitality has started.

From Standard LA opening an on-site Lord Jones dispensary to Barney’s breaking ground with Bebeo, contemporary travel brands are embracing this new strain of wellness as a seamless part of their guest experience. This talk will look at how hotels can make authentic moves to incorporate reefer-based health services to future-proof for a new kind of consumer.

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16:00 - 16:30

THE NEXT DIGITAL DISRUPTION: HOW BLOCKCHAIN AND AI WILL TRANSFORM GUEST EXPERIENCE

Ling Qing Meng, CEO, Decentral

There is widespread digital disruption in every major industry – but what does digital transformation look like for high-end hospitality? A recent Deloitte report showed that despite 90% of people strongly agreeing that tech is causing major disruption across the board, employees still don’t think their companies are ready for it. So what exactly is holding them back?

Using insider knowledge and experience, this talk will look at case studies of companies leveraging blockchain and AI together to optimise internal operational efficiency; vastly improve customer experience; and, most importantly, open communication channels between brands and consumers.

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16:30 - 17:30

HAPPY HOUR