AGENDA

17 JUNE 2019

Our un-conference rips up the rulebook on conventional conferences with an immersive programme designed to promote collaboration, maximise creativity and cause conversations that will inspire the future of contemporary travel.

2018 AGENDA

MONDAY

Talks, panels and crowdsourced discussions from visionaries outside of our industry, carefully curated to lend insight into future trends that will shape contemporary travel in years to come.

7:30 - 8:15

CONBODY BOOTCAMP WITH COSS MARTE

Coss Marte, Founder, ConBody

The story behind the workout is almost as good as the workout itself: While serving a prison sentence in his 9’x6’ cell, Coss Marte developed a unique and effective exercise program without the need for any equipment. Using military bootcamp techniques, and some additional secrets that Coss developed himself, this program is designed to be completed anywhere, anytime. Join Coss for a 45-minute high-intensity workout by the waves (venue to be announced) and get your mind in gear before sessions start at Ministry of Ideas.

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10:00 - 11:00

NETWORKING

11:00 - 11:30

THE RISE OF RIGHTEOUS TOURISM

Alain Sylvain, Founder / CEO, Sylvain Labs

The worlds of luxury and hospitality are largely driven by mantras like “at your service,” “the customer is always right,” and “it’s a pleasure to serve you.” But what happens when luxury travelers want to serve a purpose greater themselves? People increasingly want to sacrifice, serve others and submit to ideas with real impact. Alain Sylvain, founder and CEO of Sylvain Labs, will draw from client work, pop culture and science to demonstrate how the service industry and the meaning of “service” is changing – guests are increasingly wanting more engaging, active and purposeful experiences in their travels.

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11:00 - 11:30

THE NEXT GENTRIFICATION: IS RESPONSIBLE REGENERATION POSSIBLE?

Alex Trajkovski, Founder, Grand Circus Magazine // Philip Kafka, President, Prince Concepts // Olivia Squire, Editor, SUITCASE Magazine

From Brooklyn to Dalston, Woodstock to Cubao Expo: gentrification is everywhere. With the good (architectural regeneration; safer neighbourhoods; boosted economy) comes the bad (locals priced out; diversity diminished; design homogenised). Using the city of Detroit as a case study, this panel will explore how travel brands can sensitively and responsibly move into rapidly gentrifying areas while having a positive impact on the local community.

Curated by SUITCASE Magazine

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11:00 - 11:30

GET THE FEELS: WHY VISCERAL LANGUAGE IS THE NEXT BRAND-BUILDING FRONTIER

Dawn Goldworm, Co-Founder of 12.29 // Carlos João Parreira, Founder of Lusitano1143 // Erin Muscatelli, Director of Community & Culture, The Assemblage // Ana Andjelic, Chief Brand Officer, Rebecca Minkoff

In today’s digital age, many brands are focusing their attention on verbal and visual language – thus failing to stand out. Enter visceral language: communication that appeals to our senses and helps forge a deeper, emotional connection. This panel will explore the power of visceral language in modern-day brand building; the psychological and emotional impact of igniting all five scenes throughout the brand experience; and its impact on the customer decision-making journey.

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11:00 - 11:30

FARM-TO-MORALITY: DEFINING THE NEXT STEPS FOR SUSTAINABILITY

Kelsey Ramage, Owner, Trash Tiki // Argot Murelius, Executive Editor, The White Guide

Sustainable, organic, local and traceable food and drink is now de rigeur. So what’s next? This panel will discuss the growing trend (and need) for restaurant and bar operations that give something back – whether by zero-ing waste; employing the ‘unemployable’; or helping to feed those who can’t afford to feed themselves.

Curated by Sleeper Magazine

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11:30 - 11:40

BREAK

11:40 - 12:10

CRAFTING A NEW LUXURY: CREATING AUTHENTIC EXPERIENCES WITH MEANINGFUL DESIGN

Fernando Mastrangelo, Founder, Fermando Mastrangelo Studio // Dave Grossman, Founder, Maderas Collective

Design is no longer solely about aesthetics, it’s about storytelling. The origin, craftsmanship and purpose that shapes a product has become intrinsic to its value as consumers pursue more authentic, sharable experiences. This panel will explore how the handmade and handcrafted is fast becoming the new luxury, where design doesn’t just tell a story, it is the story.

Curated by Surface Magazine

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11:40 - 12:10

FURTHER THOUGHTS: THE DAWN OF RE-ENGAGEMENT AND TRANSFORMATIONAL HOSPITALITY

In a time of great political, cultural and economic flux, people increasingly seek experiences that do more than transport them out of their everyday lives, but rather leave a profound and lasting impact. This conversation will explore the role of brands in creating community in a dynamic economy, where consumers demand life-changing betterment via how, where, and with whom they spend their time and money.

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11:40 - 12:10

HACKING TECHNOLOGY AND SOCIETY TO PROVE WE’RE IN A SIMULATION

Tom London, Tech Magician & Hacker

Magician-slash-hacker-slash-futurist Tom London is a multi-hyphenated mastermind who combines classical deception with modern technology to bewitch audiences worldwide. The youngest ever person to be initiated into the Magic Circle at just 18, he enthralled the judges on the 2017 series of America’s Got Talent by controlling the audience’s phones in a “hacker simulation”. Tom will invite us to consider our similarities and differences to the machines we invent – are we manipulating them, or vice versa? – and demonstrate how technology can be “hacked” to create magical experiences that alter our entire worldview. In Tom’s own words, “I’m not an AI expert, but I am a people expert.”

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12:10 - 12:20

BREAK

12:20 - 12:50

A FUTURIST'S VISION OF THE NEXT HOTEL

Dror Benshetrit, Founder / Principal, Studio Dror

Dror is a designer, thinker, dreamer and futurist. He began his career as an artist and has since amassed an award-winning portfolio of product design, interiors, architecture, master-planning and city planning.

Together with his team of designers, artists, architects, researchers and communicators, he tackles ambitious pursuits to foster authentic connections and improve people’s well-being. His holistic practice—named one of the most innovative companies in design by Fast Company—intentionally works across all scales, blurring boundaries with each project.

Inspired by the big questions, he has built his career on generating ideas that redefine the future of possibility. Drawing from nature and technology to create beauty and meaningful connection, Dror's ideas are a vehicle for change. His passion for creating a better future leads him to tackle ambitious pursuits that look at the big picture and identify a new way forward.

Curated by Surface Magazine

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12:20 - 12:50

THE BUSINESS OF MIRACLES: BIG SOLUTIONS FOR BIG PROBLEMS

Today’s younger generation are on a mission to save the planet and expect the same from the brands they trust. Discover how businesses are fusing cutting-edge technology and a moonshot mindset to transform consumers into philanthropists – and how the hospitality industry can start to do a little miracle-making of its own.

Curated by SUITCASE Magazine

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12:20 - 12:50

KEEP YOUR HANDS ON THE WHEEL: THE DARK SIDE OF THE PLATFORM ECONOMY

Abe Burmeister, Founder, Outlier // Ana Andjelic, Chief Brand Officer, Rebecca Minkoff // Marcela Sapone, Co-Founder and CEO, Alfred

The aim of a platform business is to connect producers with users in efficient value exchanges – its value depends on the volume of these exchanges. Yet, less than a decade on, Airbnb has caused a decline in the neighbourly solidarity it set out to preserve. This panel will investigate the dark side of the platform economy, exploring the challenges that emerge when a business vision is hijacked by its value-creating users.

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12:50 - 14:00

LUNCH

14:00 - 14:30

DISCOVER A HIGHER PLANE: WHY FINDING PURPOSE IS THE NEW LUXURY

Michael Papadeas, Global Partnerships, Frieze // Jeff Carvalho, Managing Director North America, Highsnobiety // Paul Munford, Founder of LeanLuxe // Chris Konya, Co-Head NY, Sylvain Labs

Today’s aspirational living is all about ‘ikigay’, Japanese for “a reason for being.” Finding purpose is what draws consumers to mindfulness apps, internet detox camps and wellness retreats, but it’s not enough to invest in clean juices and activated charcoal supplements: their minds, too, need reinvigorating. This panel will explore why finding purpose is the new luxury, what it means for high-end hospitality and how brands can get involved.

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14:00 - 14:30

THE MAKING OF A MOVEMENT: HOW #METOO CHANGED THE WORLD

Tarana Burke, Founder, #MeToo movement

Tarana Burke shares the heartbreaking story behind the genesis of the viral ‘me too’ movement, and gives strength and healing to those who have experienced sexual trauma or harassment.

#metoo is not just an overnight hashtag sensation; Tarana has dedicated more than 25 years of her life to social justice and to laying the groundwork for a movement that was initially created to help young women of color who survived sexual abuse and assault. The movement now inspires solidarity, amplifies the voices thousands of victims of sexual abuse, and puts the focus back on survivors.

A sexual assault survivor herself, Tarana is now working under the banner of The ‘me too’ Movement to assist other survivors and those who work to end sexual violence. She is also senior director of programs at Brooklyn-based Girls for Gender Equity. On stage, she provides words of empowerment that lift up marginalized voices, enables survivors across all races, genders, or classes to know that they are not alone, and creates a place for comfort and healing to those who have experienced trauma.

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14:00 - 14:30

THE CONSISTENCY CONUNDRUM: HYPERLOCALISATION VS. HYPER-GLOBALISATION

Colin Nagy, Head of Strategy, Fred & Farid // Erin Muscatelli, Director of Community & Culture, The Assemblage // Fredrik Carlstrom, Founder and Creative Director, C&CO // Adam Wray, Senior Editor at Ssense

Presenting identical hotel designs in each city is so yesterday; yet there’s still a sense that a brand’s outposts should easily recognisable. Sometimes these global and local forces are in direct opposition, while at other times they are seamlessly intertwined – finding a balance is as much a question of business strategy as brand identity. This panel will discuss the benefits and shortcomings of hyper-localisation and hyper-globalisation in hospitality.

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14:00 - 14:30

THROUGH THE CO-LIVING KEYHOLE: CAN CO-LIVING REINVENT HOSPITALITY?

Harry Handelsman, Founder, Manhattan Loft Company // Hans Meyer, Co-Founder and Managing Director, Zoku

Co-living champions openness, collaboration, networked communities and a sharing economy. But, this panel asks, what does it mean for notions of privacy, property and personal space? Can it really solve the world’s housing shortage and reinvent hospitality and workspace, or is it an excuse for developers to cram more people into less space?

Curated by Sleeper Magazine

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14:30 - 14:40

BREAK

14:40 - 15:10

POINT OF DEPARTURE: HOW BRANDS ARE EMBEDDING THEMSELVES INTO AN EXPERIENCE-DRIVEN WORLD

Richie Siegel, Founder and CEO, Loose Threads

In a world where people spend more on experiences than products; enormous product choice makes it increasingly challenging to find the right one; and offline retail is struggling in the face of surging online sales, retail is at a crossroads. This talk will explore how, far from surrendering to e-commerce, some of the most successful brands are creating compelling offline experiences that match consumers’ new habits and using digital tools to drive foot traffic and sales.

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14:40 - 15:10

MARCELA SAPONE, CO-FOUNDER & CEO, ALFRED

If you want to know how a company thinks about its customers, look at the user experience of its products. UX design may be the clearest expression of a brand's values — and how much it values its customers. As technology, particularly artificial intelligence, increasingly mediates our user experiences with travel and hospitality, industry leaders need to ensure that their UX design conveys empathy and inspires trust.

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14:40 - 15:10

THE MAKING OF A MOVEMENT: IN CONVERSATION WITH TARANA BURKE, FOUNDER OF #METOO

Tarana Burke, Founder, #MeToo Movement

After delivering a compelling talk, join Tarana Burke in conversation as we delve deeper into the #MeToo movement, exploring whether today’s movement is aligned with her original intention; how she wants to change the narrative around sexual abuse and harassment; and, in a post-#MeToo world, what’s next for its founder.

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14:40 - 15:10

PLUG IN TO SWITCH OFF: USING TECHNOLOGY TO HELP TRAVELLERS DISCONNECT

Ruby Warrington, Founder, The Numinous LLC // Winka Dubbeldam, Founder, Archi-tectonics

In our hyper-connected world, consumers are increasingly looking for ways to ‘switch off’. But what if we could actually enable this by using technology they’re trying to avoid? This panel will explore how to use anticipatory design and a context-first strategy to create ‘frictionless environments’ that help travellers disconnect.

Curated by Surface Magazine

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15:10 - 15:20

BREAK

15:20 - 15:50

HOW TO TRANSFORM YOUR COMPANY CULTURE TO IMPROVE CUSTOMER EXPERIENCE

George Swisher, Founder & CEO, LiiRN // Thomas Serrano, President, Havas Luxe Events

Many companies realise shifting company culture from within is the only way to truly impact a customer’s experience. Cultural transformation begins with aligning everyone towards strategic initiatives and involving them in the processes of collectively defining a desired impact - sounds easy, right? Join George from LiiRN and Thomas from Havas Events North America to see businesses and cultural transformation through the lens of combining technology and memorable experiences.

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15:20 - 15:40

BEHIND THE LENS: INTERSECTIONALITY IN THE SPOTLIGHT

Jillian Mercado, Model

The film industry may have had its #MeToo moment, but how much are today’s brands and businesses are truly trying to understand the experiences and perspectives of marginalised or underrepresented groups – and put what they learn into action? From the male gaze to white privilege, we’ll dissect why diversity is no longer disposable; how identity is being redefined by a new generation of creative, open-minded consumers; and what this means for hospitality.

Curated by SUITCASE Magazine

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15:20 - 15:30

PERSONALISATION POWER: HOW TO CULTIVATE BRAND STORYTELLERS

Bette Ann Schlossberg, Director of Influencer Marketing, Lyft // Jessica Graves, Founder & Data Scientist, Sefleuria Inc. // Joyce Lee, Founder of TalkToHer // Katie Hooper, Advertising Director, Conde Nast International

The best travel experiences give us stories to tell for years to come – stories that resonate with, and are trusted by, consumers far more than paid adverts. Curated peer-to-peer travel experiences also foster personal connections with both destinations and other travellers. This panel will explore how travel brands can tap into the human predisposition for storytelling and set consumers up with deeply personal, highly valuable stories to tell.

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15:20 - 15:50

UNLOCKING BLOCKCHAIN: THE NEXT TECH DISRUPTION IN TRAVEL

Maksim Izmaylov, CEO, Winding Tree

Over a billion dollars have already been invested in blockchain research and development, however the hype, only few people have a detailed understanding of its main principles. How exactly does blockchain work, and what effects will it have on global travel industry structures? Join Maksim Izmaylov, Founder & CEO of Winding Tree, as he busts the myths on the technology that has the potential to revolutionise the entire economy.

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15:20 - 15:50

​SPIRIT OF PLACE

Chad Oppenheim, Principal, Oppenheim Architecture + Design

Despite being more technologically connected than ever, we’ve become the most alienated species on the planet. We communicate constantly with people around the globe and vicariously engage with their experiences, but how can we now reconnect with each other and the places we explore?

Chad will ​investigate what luxury travel can learn when we blur the boundaries between nature and architecture, and by heightening our awareness of the world around us, whether design ​can ​bring ecological transformation and reawaken consumers to their surroundings.

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15:50 - 16:00

BREAK

16:00 - 16:30

FROM MOMENT TO MEMORY: THE ART OF CREATING A LASTING IMPRESSION

Isolde Brielmaier, Executive Director, Arts, Culture & Community, Westfield World Trade Center // Alice Gray Stites, Chief Curator and Musuem Director. 21C

In the age of social media, many experiences designed for a moment (or a Instagram opportunity), not for memory-making. This panel will discuss ways in which to meaningfully incorporate art and design into hospitality and retail spaces in order to create unique, immersive environments that leave a lasting impression.

Curated by Surface Magazine

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16:00 - 16:30

THE RISE OF REEFER: HOW CANNABIS WILL TRANSFORM TRAVEL

Sean Roby, Founder, Bud & Breakfast // Jeremy Bamford, Founder & CEO, PotGuide // Fritz Mesenbrink, Co-Founder/Creative Director, OMFGCo

The rising decriminalisation of cannabis use throughout the US has resulted in designer retail outlets; increased interest in canna-lifestyle trends; and a plethora of cannabis-specific agencies. This panel will explore how brands can incorporate the legalisation of marijuana into their business – from understanding its evolution, to branding, to navigating state lines – and predict what this shift means for the future of hospitality.

Curated by Sleeper Magazine

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16:00 - 16:30

CREATIVE CHAOS

Cecilia Ambros, Head of Design Research, Amazon

How do we navigate the vague and ambiguous journey to inspiration? Join Ambros in this fascinating exploration of the tensions between creativity and company culture, the role of craft in technology and what it means to be a creative leader.

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20:00 - 23:00

Official LE Miami Opening Party hosted by W Hotels Worldwide at W South Beach

TUESDAY

Intimate workshops that deep dive into the topics and trends explored on Monday, arming you with the expertise necessary to react and prepare your business for the future.

7:30 - 8:15

ConBody Bootcamp with Coss Marte

10:00 - 11:30

USING SCENT TO DEEPEN BRAND CONNECTION AND LOYALTY IN HOTELS

Dawn Goldworm, Co-Founder & Nose, 12.29

For many brands, having a distinct scent is now an integral part of its identity – allowing them to tap into memories, shape experiences and even influence purchasing decisions. In this master class, internationally recognised Nose and Olfactive expert Dawn Goldworm explores the positive (and potential negative) effects of a scented environment, and demonstrates how to design a scent that perfectly represents your brand.

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11:40 - 13:10

RIGHTEOUS TOURISM IN ACTION

Alain Sylvain, Founder / CEO, Sylvain Labs

Travelers are increasingly viewing tourism as an opportunity to serve others and ideas greater than themselves. From booking to memorializing, what does this mean for the traveler’s journey and how can the hospitality industry better address this new phenomenon? By deconstructing every step of a traveler’s journey, the Sylvain Labs team will facilitate a lively interactive session. The goal will be to map and ideate new ways to deliver value in the hospitality industry.

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11:40 - 13:10

DESIGNING FOR EMPATHY

Marcela Sapone, Co-Founder & CEO, Alfred

Hello Alfred is a residential hospitality and tech platform that provides intuitive, personal service inside people's homes. As one of the only companies in the world that customers trust with access to their homes, Hello Alfred deeply considers every aspect of their customers' user experience through the lens of one fundamental question: Will this increase or decrease trust. In this workshop, Hello Alfred Co-founder & CEO Marcela Sapone will share experiences and insights on how her team has navigated the challenges of designing empathy into their UX.

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14:30 - 16:00

MEET DAWN: THE CUSTOMER OF THE FUTURE

Dan Clay, Partner, Innovation, Lippincott

She doesn't know how to drive, but she drives all the time. Her t-shirt connects to the Internet. Her manager is a robot. Meet Dawn: an average 25-year-old in the not-so-distant future. Dawn is Lippincott's fictional customer of the future, dreamt up by the creative consultancy to illustrate life in 2030. Join Lippincott for an immersive workshop to get up close and personal with the customer of the future, and learn how to prepare your business for what lies ahead.

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14:30 - 16:00

PREPARING FOR THE BLOCKCHAIN REVOLUTION

Maksim Izmaylov, CEO, Winding Tree

Over a billion dollars have already been invested in blockchain research and development; yet, despite the hype, few people have a detailed understanding of its main principles. How exactly does blockchain work, and what effects will it have on the global travel industry? Join Maksim Izmaylov, Founder & CEO of Winding Tree, as he busts the myths on the technology that has the potential to revolutionise the entire economy.

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16:10 - 17:40

HOW TO PRODUCE MEANINGFUL IMMERSIVE BRAND EXPERIENCES

Annie Saunders, Artistic Director, Wilderness

‘Immersive’ and ‘experiential’ have become two of the biggest marketing buzzwords in recent years as brands look for more meaningful ways to connect with their customers. But what does it take to create a successful immersive experience? Join Annie Saunders, Artistic Director of immersive theatre company The Wilderness, as she shares her insight into creating meaningful brand experiences.

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16:10 - 17:40

WHAT COMES AFTER MILLENNIALS?

Sarah Owen, Senior Editor, WGSN // Elle Lasher Walker, Insight Editor, WGSN // Clarissa Freitas Araujo, Senior Marketing Manager, WGSN

Just as we were all getting used to Millennials, brace yourself for Generation Z. By 2020, Gen Z will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries. With only 8 seconds to capture their attention, what will be the key strategies to engage this generation? The WGSN team will highlight key characteristics and priorities of this rising consumer group and conduct mini breakout sessions to brainstorm ideate and prepare participants for the impending population tsunami of Generation Z.

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LEARN

Experts and innovators in tech, music, fashion, media and beyond share their ideas and impart outsider insights relating to the contemporary travel industry. Sometimes a fresh pair of eyes is all it takes to start a revolution…

SHARE

Panels hosted by the visionaries of hospitality that aim to explore challenges and solutions for real business, as well as uncover the next ‘big idea’ that will transform the future of contemporary travel.

WORK

Intimate workshop sessions that deep dive into key topics and trends, arming you with the tools and know-how to apply them to your business.

NETWORK

Our by-application-only entry policy means you’ll be rubbing shoulders with the leading rebels in contemporary travel, along with fascinating innovators and influencers who hang around after their stints on-stage to continue the conversation. Ask questions; share ideas; spark debate – just make the most of all the brain candy!

PARTY

LE Miami’s Opening Party (along with our other notorious evening events) is the ideal opportunity to kick back and let your hair down with the coolest crowd in contemporary travel. You earned it.